A Simple New Year’s Resolution for 2026

Every December, I end up having the same conversations with people who lead sales, operations, business development — basically anyone who has somehow inherited “marketing” as a side responsibility. It’s never official. It’s never in their job description. But it’s there, sitting on the desk, quietly judging them between emails.

And the story never changes.

“We should be doing more.”
“I know the website needs work.”
“Yeah, we really need to post more on social.”
“I’ll get to it when things slow down.”

Spoiler: things never slow down.

What actually happens is marketing gets pushed so far down the list that by the time someone looks at it, it’s basically a fire drill.

And honestly? I get it. If you’re running sales targets, managing teams, dealing with customers, handling proposals… marketing is the easiest thing to drop. It feels optional because it doesn’t scream for attention the way everything else does.

But after working with a lot of companies over the years, here’s the part nobody says out loud:

Marketing is a sales function.
It’s upstream pipeline support.
It exists to make your job easier.

And the people who are responsible for revenue (BDRs, sales managers, ops leads, business owners) are often the same people trying to squeeze marketing in on the side. Which means it gets done inconsistently, rushed, or not at all.

So here’s a different approach for 2026.

Not a big goal. Not a 40-point plan.
Just one word:

Delegate.

You already delegate bookkeeping.
You already delegate legal.
You delegate IT, payroll, HR, and whatever else eats time without moving your KPIs.

Marketing should be no different.

It’s not about doing more in 2026.
It’s about removing the stuff you shouldn’t be doing in the first place.

When you delegate marketing — to someone who actually has the time, process, and focus to do it properly — the whole sales engine runs smoother. Leads warm up before they ever reach you. People actually understand what you offer. Your brand stops feeling like a moving target.

And suddenly you’re not “too busy for marketing.”
You’re too focused on the right things to be distracted by it.

So if you’re looking for an easy win in the new year, skip the complicated goals.
Skip the “we’ll try harder this year” promises.

Just delegate the thing that’s been living rent-free in your brain for way too long.

Your 2026 self — the less stressed, more organized, less reactive version — will thank you for it.